中文 / English
MARKETING MANAGEMENT
time:2016-11-14 hits:117

Semester 1

Public Required Course

 

Number

Course

Credit

1

Chinese Law & Ethic

3

2

College English (I)

4

3

Physical Training (I)

1

4

Introduction of Information Technology

4

                              Total                       12            

 

Professional Core Course

 

Number

Course

Credit

1

Calculus (I)

3

2

Money and Banking

3

3

Management

3

                              Total                       9              

 

Semester 2

 

Public Required Course

 

Number

Course

Credit

1

Chinese History

2

2

College English (II)

4

3

Physical Training (II)

1

                              Total                       7           

 

Professional Core Course

 

Number

Course

Credit

1

Calculus (II)

3

2

Micro Economics

3

3

Human Resource Management

3

4

Sales and Marketing

3

5                                                          

Introduction of International Trade

3

6

Accounting

3

                                  Total                             18

 

Semester 3

Public Required Course

 

Number

Course

Credit

1

Chinese Philosopy

3

2

College English (III)

4

3

Physical Training (III)

1

                                  Total                             8

 

 

Professional Core Course

 

Number

Course

Credit

1

Macro Economics

3

2

Probability and Statistics

4

3

Merchandising

3

4

Consumer Behavior *

3

5

Management and Communication

3

6

Strategic Management

3

                                  Total                             19

Semester 4

Public Required Course

 

Number

Course

Credit

1

Chinese Poloitics

6

2

College English (IV)

4

3

Physical Training (IV)

1

                                  Total                             11

 

Professional Core Course

Number

Course

Credit

1

Linear Algebra

3

2

Statistics

3

3

Advertising

3

4

Channel Management

3

5

E-commerce and Network Marketing

3

6

Development of New Products and Marketing

3

                                  Total                             18

 

Semester 5

Professional Core Course

Number

Course

Credit

1

Brand Management

3

2

Market Research and Prediction

3

3

CRM

3

                                  Total                             9

 

Elective Course

 

Number

Course

Credit

1

Big Data Marketing

2

2

Application and Practice of SPSS

3

3

Famous Management Books Reading

2

      4                                         

Oral English

2

                        Total                             9          

 

Semester 6

Professional Core Course

Number

Course

Credit

1

Marketing Risk Management

3

                                  Total                             3

 

Elective Course

 

Number

Course

Credit

1

Luxury Marketing (Fashion Marketing)

2

2

Seminar of Marketing Planning

2

3

Marketing Simulation and Experiment

3

      4                                         

Service Marketing

3

5

Business Etiquette

2

6

Professional English

2

7

Enterprise Resource Practice

2

                        Total                             16         

 

Semester 7

Professional Core Course

Number

Course

Credit

1

Practice before Graduation

6

                                  Total                             6

 

Semester 8

Professional Core Course

Number

Course

Credit

1

Dissertation

6

                                  Total                             6

 

Elective Course

 

Number

Course

Credit

1

Economic Law

2

2

Management of Logistics

2

3

Project Management

2

                        Total                             6            

 

Remark: Minimum 21 credits required for Elective Courses.